YOUR DATA.
YOUR TRUST.
OUR RESPONSIBILITY.

Information You Provide

We may collect personal information when you voluntarily submit it through our website or communicate with Craftmark.

• Full name or contact person's name.
• Business or organisation name.
• Email address.
• Telephone or mobile number.
• Business or project location.
• Signage requirements and project specifications.
• Artwork, photographs, logos, measurements or files supplied for a project.
• Information contained in messages sent to Craftmark.

You should only provide personal information that is relevant to the purpose for which you are contacting us.

Why We Process Your Information

Craftmark may use information provided through the website for legitimate business and service-related purposes, including:

• Responding to enquiries.
• Preparing and sending signage quotations.
• Understanding project requirements.
• Communicating about an ongoing signage project.
• Coordinating design, fabrication, delivery or installation.
• Providing customer support.
• Maintaining business and transaction records.
• Improving website functionality and user experience.
• Understanding website traffic and marketing performance where analytics tools are enabled.
• Protecting the website against fraud, abuse and security threats.

Lawful & Transparent Processing

Craftmark aims to process personal information for lawful, specific and relevant purposes connected with our business activities and customer relationships.

Depending on the circumstances, processing may be based on consent, the steps necessary to respond to a request or provide services, legitimate business purposes, compliance with applicable legal obligations or other lawful grounds available under applicable law.

When You Request a Quote

When you request a quotation for an LED sign board, channel letter sign, acrylic sign, ACP fascia, illuminated signage or another Craftmark service, we may use the information you provide to evaluate the requirements and prepare a suitable response.

This may involve using information about the business location, approximate sign dimensions, preferred materials, branding, installation environment and project requirements.

Information may also be retained to maintain an accurate record of commercial communications and, where a project proceeds, to support fabrication, installation, invoicing and after-sales service.

Cookies & Similar Technologies

Craftmark's website may use cookies or similar technologies depending on the website configuration.

Cookies may help the website remember preferences, maintain functionality, understand visitor behaviour or support analytics and marketing measurement.

Some cookies may be essential for website operation, while others may be optional depending on the technologies implemented.

Website Analytics & Performance

Craftmark may use analytics or performance measurement tools to understand how visitors interact with the website.

Such information may help us understand which pages are useful, identify technical problems, measure marketing performance and improve the overall website experience.

Depending on the analytics platform, information may be processed by the relevant technology provider under its own privacy terms.

When Information May Be Shared

Craftmark does not intend to sell personal information as a commercial product.

Information may, where appropriate, be shared with trusted service providers or other parties where reasonably necessary to operate the website, communicate with customers, provide services, process business activities, maintain technology or comply with law.

• Website hosting and infrastructure providers.
• Email and communication service providers.
• CRM, enquiry or customer-management platforms.
• Analytics and website-performance providers.
• Payment or financial service providers where applicable.
• Professional advisers where reasonably necessary.
• Government, regulatory or law enforcement authorities where legally required.

Service providers may only receive the information reasonably necessary for their relevant function, subject to the arrangements applicable to that service.

Protecting Your Information

Craftmark aims to use reasonable administrative, technical and operational measures designed to protect information against unauthorised access, misuse, alteration, loss or disclosure.

Security measures may include access controls, secure website infrastructure, account protections, restricted access to business information and appropriate operational safeguards.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.

How Long Information Is Kept

Craftmark may retain personal information for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, maintaining project records, meeting accounting or legal requirements and resolving disputes.

Retention periods may therefore differ depending on the type of information, whether an enquiry becomes a project, contractual obligations and applicable legal requirements.

When information is no longer reasonably required, appropriate steps may be taken to delete, anonymise or otherwise dispose of it, subject to applicable retention requirements.

Your Privacy Choices & Rights

Depending on applicable law and the circumstances of processing, individuals may have rights relating to their personal information.

• Request information about personal data processed by Craftmark.
• Request correction of inaccurate or incomplete information.
• Request deletion where legally applicable.
• Withdraw consent where processing is based on consent.
• Raise a concern or complaint regarding processing.
• Exercise other rights available under applicable data-protection legislation.

Requests should be sent using the official privacy contact details published below. Craftmark may need to verify the identity of the requester before acting on a privacy request.

External Websites & Platforms

The Craftmark website may contain links, integrations or embedded services operated by third parties.

Examples may include social-media platforms, mapping services, analytics providers, communication tools, payment platforms or other external technologies.

When you interact directly with a third-party service, that service may process information according to its own privacy policy and terms.

Children's Privacy

Craftmark's website and services are primarily intended for businesses, organisations, professionals and adults seeking signage and branding solutions.

We do not intentionally design our quotation and business enquiry processes to collect personal information from children.

If you believe that a child has provided personal information to Craftmark without appropriate authorisation, please contact us so that the matter can be reviewed.

Changes to This Privacy Policy

Craftmark may update this Privacy Policy when our website, business processes, technology, service providers or applicable privacy requirements change.

When changes are made, the updated version will be published on this page together with the applicable effective date.

We recommend reviewing this page periodically to understand how information is handled by the website.

Privacy Questions & Requests

If you have questions about this Privacy Policy, wish to request access or correction of personal information, want to withdraw consent where applicable, or wish to raise a privacy concern, please contact Craftmark using the official contact information below.